First order of business: Happy belated birthday to myself. ”Have a drink, Snark.” / ” Thanks! Don’t mind if I do!”
Second order of business: I adjure you to watch the following political ad, if you have not seen it already:
Yes. Demon-frickin’-sheep. You can even find #demonsheep on Twitter. It’s a frickin’ satanic opera of Miltonian proportions! Demon sheep! AHH!
I think that this might possibly be the best attack ad in American politics since LBJ’s 1964 Daisy ad. I can say that because I’m not a Californian. If I was a Californian, I’d probably be disgusted. But instead of disgust, let’s discuss (see what I did there?)
First some background (at least as much as I can provide in that I know next to nothing about the state of the California Republican Party or the Senate primaries). Carly Fiorina, former CEO of Hewlett-Packard, is vying against former state congressman Tom Campbell in a Senate primary, and California is broke. Not just broke, they’re “way the hell effing broke.” …and that’s really all you need to know in order to enjoy this ad on its merits, alone.
I can’t say what it is that I enjoy most about this ad, because it’s just chocked full of greatness. What was their formula for creating this ad?
First, we’re gonna compare fiscally conservative politicians to sheep. We’re gonna do this by saying that Tom Campbell is a Fiscal Conservative In Name Only (which is a term we just made up right now), and that bastard is lurking amongst true fiscal conservatives like a wolf-in-sheep’s-clothing. Okay, penny pinching pols = wooly livestock. We’re off to a good start here.
Next, we’re gonna throw in a scary voice. The scary voice is a fairly effective attack ad weapon. Why? Because it’s scary. Watch the video again. Notice how, when the bucolic meadow is overshadowed by looming clouds of blackness like frickin’ Mordor, and the sheep tumbles from his lofty marble perch like a defeated Lucifer in Paradise Lost while the Temple Choir of our Dark Lord Mephistopheles begins its gothic hymn, your heart rate quickens and you begin to sweat? It’s the scary voice.
And that sheep! That damned ovine son-of-a-bitch on that pillar! What does he think he’s all about way up there above the other sheep? We’ll take care of that proud bastard with an animation that we borrowed from Monty Python!
MORE GOTHIC CHOIR!
Then comes the part of the ad that lags (if you’re me and you’re watching this as a performance piece): the “data” part of the attack ad. Now, I don’t know anything about Tom Campbell or his record, but I do know this: the scary voice is saying scary things, and that makes me scared. Another good strategy is to cut some pictures of pigs in there, too. I’m not sure what the pigs represent–maybe that’s the downfall of this ad. Or maybe pigs are the mortal enemies of sheep. Note to self: ask a farmer if this is true. Also cut some shots of “Californians” into there, because everyone in California is beautiful…and younger than Tom Campbell.
What could possibly top a scary voice reading of facts concerning Tom Campbell’s fiscal conservatism? There! At 2 minutes, 26 seconds! Was that an ewok? No…it’s a man wearing loafers and a sheep costume with evil red LED eyes peeking out from behind a tree, watching the other sheep like a pedophile at a playground. For the next 30 seconds of the ad this demon sheep will prowl through the herd, mugging for the camera while the scary voice and the Sauron Singers continue to terrify us! What can we do? From whence will our heroine appear with gleaming armor and the flashing sword of righteousness? Who will stand up to save us from this blight that has fallen upon our once peaceful and bucolic land!?
It’s…a woman I can’t see very well…I think. She’s married. Apparently she’s an outsider…but the scary voice is still talking! And the gothic choir is still singing! WHY ARE THEY STILL SCARING ME?!
Genius. The Demon Sheep Satanic Opera is absolute genius from start to finish. Bravo.
Cheers,
؟











